MUNIF

Client

F&B | MUNIF

Role

Brand strategy, Visual identity, Package design

Concept

Harmony / Meditative / Refined Minimalism

Munif’s design conveys a sense of tranquility and depth while maintaining a refined, modern aesthetic. Each tea blend is represented by a landscape illustration that reflects the philosophy of harmony with nature, evoking a meditative and serene atmosphere with an Eastern artistic touch. However, the modern and minimalist typography and color paletteensure a balanced fusion of tradition and contemporary sophistication. Munif redefines tea drinking as more than just a daily ritual—it becomes a mindful moment of rest and enlightenment, thoughtfully embodied in every aspect of its design.